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Foundation How-To
Foundation How-To
Before
After
Step 1
Prep

Step 1
Prep

Before applying foundation, prep your skin with touch of moisturizer to make sure it’s smooth and hydrated.
Best Seller
Hydrating Face Cream

Hydrating Face Cream

This rich yet lightweight formula instantly hydrates & moisturizes, conditions & nourishes (& is ideal for layering under makeup). For normal to extra dry skin types — or anyone wanting to hydrate thirsty skin with a rich yet lightweight.

$56.00
$56.00
Find A Store
Best Seller
Hydrating Eye Cream

Hydrating Eye Cream

A quick-absorbing eye cream with moisturizers that melt onto the skin. This cult-favorite cream leaves the eye area soft, smooth, & refreshed. For anyone looking for a lightweight, soothing eye cream to wear on its own or layered under concealer.

$50.00
$50.00
Find A Store
Step 2
Choose Your Shade

Step 2
Choose Your Shade

Choose your favorite foundation formula, then swatch 2 to 3 shades on the side of your face and on your forehead; the shade that disappears is the correct one for your skin tone. If the foundation looks ashy, it’s too light. If it looks too yellow, it’s too dark.
New Shades
Skin Foundation Stick

Skin Foundation Stick

Designed to look and feel like skin, this award-winning foundation is formulated with a unique transparent base and is expertly calibrated to your undertone to even out and correct the complexion in one simple step. Featuring a blend of emollients like Olive Extract and Shea Butter, the formula moisturizes wherever skin is dry. Delivers medium to full coverage and is water-, sweat- and humidity-resistant. Available in 43 shades.

- 96% found it mimicked the look of healthy skin tone, and 94% the look of healthy skin texture.
- 96% said that it left skin feeling moisturized.
- 97% said that it was long-wearing.
- 97% found that it helped even skin tone and soften the appearance of lines and wrinkles. *
 
Gluten-free

Two of our shades have changed:

If you purchased Cool Honey prior to March 2019, you should now select Neutral Honey.
If you purchased Cool Golden prior to March 2019, you should now select Neutral Golden.

* Based on a study of 100 Participants.

$44.00
$44.00
Find A Store
Free Shipping & Returns
Skin Foundation SPF 15

Skin Foundation SPF 15

A modern foundation that offers invisible, weightless coverage that looks like skin, not makeup. It evens tone, minimizes the appearance of pores, conceals imperfections, & offers broad spectrum UV protection.

$48.00
$48.00
Find A Store
Best Seller
Skin Weightless Powder Foundation

Skin Weightless Powder Foundation

This creamy, cashmere-like powder delivers a buffed, polished finish & lasting wear in a convenient compact. Available in 20 true-to-skin shades.

$48.00
$48.00
Find A Store
Step 3
Apply

Step 3
Apply

Foundation should be applied after under eye concealer. Use your fingers, a Foundation Brush or Makeup Sponge to apply foundation. Start around the nose and mouth where skin tends to be red and uneven. For a full-coverage look, apply and blend foundation on the rest of the face.
Step 4
Set

Step 4
Set

For the most polished look—and added staying power—set foundation with a light dusting of face powder. Use a Powder Brush for sheer application and a Powder Puff for more coverage.
Free Shipping & Returns
Sheer Finish Pressed Powder

Sheer Finish Pressed Powder

A pressed powder that sets & perfects foundation fora smooth, flawless finish. This sheer powder is 100% oil-free & oil-absorbing, with Vitamin E for the most comfortable wear. Comes with a powder puff.

$38.00
$38.00
Find A Store
Sheer Powder Brush

Sheer Powder Brush

This brush delivers natural, lightweight coverage and can be used with any loose or pressed powders.

$44.00
$44.00
Find A Store
Powder Puff

Powder Puff

A luxuriously soft powder puff to evenly apply Sheer Finish Loose Powder.

$15.00
$15.00
Find A Store
Sheer Finish Loose Powder

Sheer Finish Loose Powder

Same long-lasting, super-sheer powder now in a sleek, new sifter-style jar. This 100% oil-free & oil-absorbing formula sets concealer & foundation for a smooth, flawless finish.

$38.00
$38.00
Find A Store
Step 5
Warm Up

Step 5
Warm Up

Warm up the skin with a dusting of Bronzing Powder over cheeks, forehead, nose, chin and neck using the Bronzer Brush.
Foundation How-To
Foundation How-To
Before
After
Step 1
Prep

Step 1
Prep

Before applying foundation, prep your skin with touch of moisturizer to make sure it’s smooth and hydrated.
Best Seller
Hydrating Face Cream

Hydrating Face Cream

This rich yet lightweight formula instantly hydrates & moisturizes, conditions & nourishes (& is ideal for layering under makeup). For normal to extra dry skin types — or anyone wanting to hydrate thirsty skin with a rich yet lightweight.

$56.00
$56.00
Find A Store
Best Seller
Hydrating Eye Cream

Hydrating Eye Cream

A quick-absorbing eye cream with moisturizers that melt onto the skin. This cult-favorite cream leaves the eye area soft, smooth, & refreshed. For anyone looking for a lightweight, soothing eye cream to wear on its own or layered under concealer.

$50.00
$50.00
Find A Store
Step 2
Choose Your Shade

Step 2
Choose Your Shade

Choose your favorite foundation formula, then swatch 2 to 3 shades on the side of your face and on your forehead; the shade that disappears is the correct one for your skin tone. If the foundation looks ashy, it’s too light. If it looks too yellow, it’s too dark.
New Shades
Skin Foundation Stick

Skin Foundation Stick

Designed to look and feel like skin, this award-winning foundation is formulated with a unique transparent base and is expertly calibrated to your undertone to even out and correct the complexion in one simple step. Featuring a blend of emollients like Olive Extract and Shea Butter, the formula moisturizes wherever skin is dry. Delivers medium to full coverage and is water-, sweat- and humidity-resistant. Available in 43 shades.

- 96% found it mimicked the look of healthy skin tone, and 94% the look of healthy skin texture.
- 96% said that it left skin feeling moisturized.
- 97% said that it was long-wearing.
- 97% found that it helped even skin tone and soften the appearance of lines and wrinkles. *
 
Gluten-free

Two of our shades have changed:

If you purchased Cool Honey prior to March 2019, you should now select Neutral Honey.
If you purchased Cool Golden prior to March 2019, you should now select Neutral Golden.

* Based on a study of 100 Participants.

$44.00
$44.00
Find A Store
Free Shipping & Returns
Skin Foundation SPF 15

Skin Foundation SPF 15

A modern foundation that offers invisible, weightless coverage that looks like skin, not makeup. It evens tone, minimizes the appearance of pores, conceals imperfections, & offers broad spectrum UV protection.

$48.00
$48.00
Find A Store
Best Seller
Skin Weightless Powder Foundation

Skin Weightless Powder Foundation

This creamy, cashmere-like powder delivers a buffed, polished finish & lasting wear in a convenient compact. Available in 20 true-to-skin shades.

$48.00
$48.00
Find A Store
Step 3
Apply

Step 3
Apply

Foundation should be applied after under eye concealer. Use your fingers, a Foundation Brush or Makeup Sponge to apply foundation. Start around the nose and mouth where skin tends to be red and uneven. For a full-coverage look, apply and blend foundation on the rest of the face.
Step 4
Set

Step 4
Set

For the most polished look—and added staying power—set foundation with a light dusting of face powder. Use a Powder Brush for sheer application and a Powder Puff for more coverage.
Free Shipping & Returns
Sheer Finish Pressed Powder

Sheer Finish Pressed Powder

A pressed powder that sets & perfects foundation fora smooth, flawless finish. This sheer powder is 100% oil-free & oil-absorbing, with Vitamin E for the most comfortable wear. Comes with a powder puff.

$38.00
$38.00
Find A Store
Sheer Powder Brush

Sheer Powder Brush

This brush delivers natural, lightweight coverage and can be used with any loose or pressed powders.

$44.00
$44.00
Find A Store
Powder Puff

Powder Puff

A luxuriously soft powder puff to evenly apply Sheer Finish Loose Powder.

$15.00
$15.00
Find A Store
Sheer Finish Loose Powder

Sheer Finish Loose Powder

Same long-lasting, super-sheer powder now in a sleek, new sifter-style jar. This 100% oil-free & oil-absorbing formula sets concealer & foundation for a smooth, flawless finish.

$38.00
$38.00
Find A Store
Step 5
Warm Up

Step 5
Warm Up

Warm up the skin with a dusting of Bronzing Powder over cheeks, forehead, nose, chin and neck using the Bronzer Brush.